Joe Sonsini
SOCIAL MEDIA MARKETING
I am a social media strategist and digital brand builder, currently leading all social media efforts at Gruve, one of the fastest-growing startups on LinkedIn. I have built Gruve’s content strategy from the ground up, growing our LinkedIn presence to 50K+ followers in just five months, launching an employee advocacy program, and enabling our sales team for social selling success. I introduced a video content thought leadership strategy and am spearheading the launch of the Gruve podcast, further positioning the company as an industry leader in cybersecurity, AI, and enterprise tech.
Beyond Gruve, I have a proven track record in social media growth, content creation, and digital marketing. As a U.C. Berkeley student-athlete, I founded the most-followed sports graphics page on Instagram, scaling it to 400,000+ followers in under four years and pioneering a niche that has since been replicated by thousands. I also served as the lead graphic designer for Flagnation™, creating artwork that contributed to over 50% of sales, generating $200K+ in revenue, and driving Instagram growth by 700%. Additionally, I led marketing and branding for a nonprofit cryptocurrency initiative that raised $25,000 for underprivileged athletes.
With a deep understanding of the social media influencer market, I have advised Growth Media™ on developing a digital application that connects brands with influencers. I have also consulted dozens of social media, e-commerce, and Web3 companies on growth, brand identity, and content creation. With seven years of graphic design experience, I have helped shape the visual identity of California Men’s Lacrosse, creating gameday graphics, social media content, and promotional materials that increased engagement and fan turnout.
My unique blend of creativity, entrepreneurial vision, and digital expertise gives me a competitive edge in today’s ever-evolving media landscape.