joe sonsini

Leading all social media efforts at Gruve, I drive content strategy, creation, and growth initiatives from the ground up, establishing the company as a bold and authoritative voice in cybersecurity, AI, and enterprise tech. In just five months, I have grown Gruve’s LinkedIn presence to 50K followers, making it one of the fastest-growing startups on the platform. I have built a strong employee advocacy program and enabled our sales team for social selling, amplifying Gruve’s reach and engagement. Additionally, I introduced a video content thought leadership strategy and am spearheading the upcoming launch of the Gruve podcast to further expand our brand influence.

I led the creation of the entire brand identity for AIC, including the design of the logo and the development of the AICventures.org website. My efforts in managing our first press release resulted in it being featured in over 300 publications and generating 8.4 million impressions.

As the Lead Graphic Designer at NeoStrategies, a distinguished digital marketing firm specializing in political campaigns, I was instrumental in crafting visually stunning and persuasive graphic content for political clients and scholars. My role involved transforming conceptual ideas and textual narratives into captivating graphic designs, significantly enhancing the impact and reach of social media campaigns.

Created highly engaging Instagram Reels, sponsorship announcements, and marketing content for @LuxuryRallyClub to create FOMO and excitement around upcoming Monterey Car Week events and the launch of LRC's "Private Collective" – a digital membership to their exclusive digital platform and community, tokenized on the blockchain.

Spearheading BOTH a finance-centric Instagram page and a up & coming crypto news site, I have used the power of Artificial Intelligence to generate original content and have implemented effective growth strategies to drive traffic to portfolio companies, create revenue through advertising and amass nearly 50,000 unique impressions in just 3 weeks. Additionally, I've crafted content for Luxury Rally Club's 'FOMO' strategy, successfully cultivating an appealing brand identity that resonates with young car enthusiasts, while sustaining an aura of exclusivity and luxury, thus enhancing the brand's social media presence and outreach.

Grew an Instagram brand posting original sports designs from the ground up, reaching over 400k followers in under 4 years, amassing 1M+ impressions per week and 15k avg likes/post, generating $150k+ in revenue before selling the venture to BroBible in 2021. Revenue streams included ad partnerships, e-commerce stores, affiliate programs, and a platform to teach and provide resources to aspiring graphic designers. Created 900+ sports graphics – see below for a showcase of my most-liked posts.

Entrusted with the team's visual identity, I produced dynamic gameday graphics, posters, and flyers that significantly boosted the Cal Men's Lacrosse social media channels' engagement and follower count.

As a visionary designer, I conceptualized and executed creative campaigns that consistently aligned with the brand's identity and marketing objectives. Leveraging market research and design trends, I created over 30 high-impact social media graphic templates that successfully conveyed NAL's brand mission to a mainstream audience.

Beginning as a freelance position, I became the lead graphic designer for college wall decor brand Flagnation™, creating 100+ clever tapestry designs, driving social media growth by over 700%.

I built a thriving social media account selling custom sports graphics to amateur athletes, leveraging unique content and marketing strategies such as Facebook Ads, NIL athletes, and affiliate programs. This approach helped me grow the brand to over 10,000 followers and secure over 500 customers in less than a year.

Through an e-commerce store, I sold original posters of digital artwork I created of hip-hop artists and celebrities, effectively driving sales through influencer marketing, FB & IG ads, as well as other paid digital ad channels.

Merging my design expertise with Shopify web design, digital marketing, email marketing, and influencer ads, I founded an e-commerce store featuring 75+ original, viral sports posters of renowned NBA and NFL athletes, which gained considerable attention.

I've partnered with dozens of social media and e-commerce startups to create captivating social-media based logo designs that resonate with Gen Z and young adult audiences, setting their brands apart and elevating their social media presence.

I have collaborated with a handful of brands on a diverse range of apparel and merchandise designs, from viral t-shirt graphics to beach towels.

As co-founder of a philanthropic crypto coin, I spearheaded all marketing and branding initiatives, successfully raising $25k for underprivileged athletes, and designed a captivating NFT collection featuring over 10,000 unique characters.